Polaris bank Intensify journalists on finance reporting
Written By Dedeigbo Ayodeji Samson
Posted By Town Crier News Nigeria
Published By Fitness Network Communications
An experienced journalist and business Guru, Akin Olaniyan, was yesterday conducted a comprehensive training session for practicing journalists and Mass Communication graduates on the art of writing well-balanced and effective finance reports.
Olaniyan gave an insight into many ways to deliver a topnotch and well-balanced news report during the Polaris Bank media training held at Jevinik place GRA ikeja Lagos on Wednesday, June 14,
During the Polaris Bank media training held at Jevinik Place in GRA Ikeja, Lagos on June 14, Olaniyan shared valuable insights on delivering top-notch news reports in the realm of finance, particularly within a challenging economic environment.
Tagged, ‘reporting finance in a depressed economy’ Olaniyan highlighted some variables that should be used in arriving at an effective reporting on finance.
He listed the variables to be;
Nigerian Economy
Nigeria in the Context
The Media’s role
Journalists as Nigerians
Effective Report
He added that the media promotes pluralism, stating that social responsibility require that journalists are well armed in order to provide citizens with thorough, Incisive and useful information.
According to him, developmental journalism focuses on social cultural and the political aspect of the media.
He stressed several key variables that should be considered for effective finance reporting, including the Nigerian economy, Nigeria in its contextual setting, the media’s role, journalists as citizens, and producing impactful reports.
Olaniyan underscored the media’s role in promoting pluralism, asserting that journalists must be equipped with the necessary tools to provide citizens with thorough, incisive, and useful information.
He highlighted the significance of developmental journalism, which focuses on societal, cultural, and political aspects within the media landscape.
Furthermore, Olaniyan identified crucial factors that shape news coverage, such as economic, political, technological, and cultural influences.
He also discussed the challenges faced by journalists that hinder the production of exceptional content, including self-regulation, peer pressure, inadequate budgets, low remuneration, and ethno-religious considerations
Olaniyan identified news shaping factors that should always guide journalists when writing’s as;
Economic
Political
Technology
Culture
The journalist cum finance expert also reveal some of the factors that are limiting journalists from churning out great contents to be;
Self-regulation,
Peer pressure,
Poor non existent budget,
Poor renumeration
Ethno religious consideration.
However, another speaker at the event, Sheriff Adekoya who is the DG of Edgeforth gave an insight into the use of technology in journalism, branding and advertisement as a part of the media.
Quoting media guru, Fred Alen, the tech expert said that advertisement is regarded as 85%, while commission is 15%.
He went to give analysis on Post-Pandemic data –driven media,
technology powered age.
He added that the daily activities of humans are now being continually shaped by new innovation in technology.
He urged Journalists to always have a direction, stating that readers these days are now critical about certain brand, traits and values.
He hammered on media houses to have a unique possibility and selling points likewise brand believability.
