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By Dedeigbo Ayodeji
First Bank of Nigeria Limited, the title sponsor of one of polo’s most prestigious trophy, the Georgian Cup is grabbing all the headlines and attention as the 102nd edition of the competition gets underway in Kaduna. The competition, scheduled to hold 23rd – 30th October 2021 at the Kaduna Polo Club, will feature High Goal teams drawn from across the country who are already on the Guinness Book of World Records as the longest running sponsorship in sports and Kaduna El-Amin as the defending Champion.
Expectedly, this year’s edition of the famous Georgian Cup is generating lots of excitement within Kaduna and beyond as combatants storm Kaduna is quest for honour and fame on the turf. Led by the son of former Military Head of State, Mohammed Babangida, the team overpowered the then defending champions, Abuja Rubicon by 9-7 to emerge winner. The victory was the 15th for El-Amin in the competition. Sporting Nigeria’s best player, Bello Buba (19 times winner of Georgian Cup), Argentine imports; Raul and Martin Sowedo, as well as hard hitting Mohammed Babangida (15 times winner), the victory was a soothing balm sort of for their defeat in 2018 and 2019 to Abuja Rubicon.
FirstBank has since maintained the sponsorship of the prestigious cup since 1919 and has remained a key support to the Kaduna Polo Club. This year marks the 102nd year of sponsoring the Georgian Cup Tournament and the sponsorship is reportedly the longest standing sports sponsorship association in the world, a reflection of a long-lasting association that aligns with heritage, values, performance and quality, all worthy of celebration. This year’s also coincides with the unveiling the Remodeled Murtala Square.
Speaking on the Bank’s contribution to sports development in Nigeria, the Group Head, Marketing & Corporate Communications of FirstBank, Ms. Folake Ani-Mumuney said “we are always delighted to continue our sponsorship of various sporting events. In line with our nation-building goal, sports have a huge role to play with regards to nation-building which is evident in different elevating qualities such as discipline, determination, teamwork a passion for fitness in the psyche of a nation as well as economic development. And this is in line with our nation-building goal which also involves deliberate long-term support. FirstBank sponsored events include the Georgian Cup of Kaduna Polo Club, for over 100 years; the Dala Tennis Hard Court in Kano Club for over 30 years; the FirstBank Lagos Amateur Open Golf Championship in Ikoyi Club which will be in its 60th year this November and the Obasanjo Pro-Amateur tournament of Abeokuta Club now in its 5th year. The Bank’s influence in the development of sport in Nigeria is under its First@Sport initiative”.
The Georgian Cup, donated by FirstBank in 1918 is the oldest and most respected Polo trophy in West Africa. The Kaduna Polo Club was founded in 1918 by the British Army and is one of the most prestigious clubs in Nigeria.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 127 years.
With over 750 business locations and over 130,620 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 30 million customers. The Bank has an international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
The Bank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 10million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on FirstMobile platform.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”. Our brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications